Marketing—Why the Internet
Why the Internet?
- Internet connectivity hitting "critical mass" with over 60% of the adult population in the United States online.
- Internet marketing realized a 25% growth in 2004
- Why - Online ad spending yielded better than expected results for businesses
- The Internet provides an economical marketing avenue with the ability to reach consumers in a new, more efficient way
Barriers to the Internet
- The 1 major barrier is the limitations of search engines to drill down into local advertising. Only 1 in 20 queries generate ads for local versus national advertisers.
- Being on a centralized website, like BizziBid.com, can overcome this barrier because of the way search engines work
There are 2 types of marketing:
- Push Marketing — which involves pushing your service to potential customers. This type of marketing is the mass marketing that interrupts TV programming, direct mail that fills the mailbox and telemarketers. Push marketing sends out a one-way message to people with the intent to get the message to the small percent who are in the market for your product or service.
- Pull Marketing — is different, and is more of a relationship marketing system. This type of marketing pulls consumers to you because it enables people who are already in the market for your product or service to find you. The Internet is inherently a pull marketing system. People look on the Internet for a service or product they are in the market for to become informed and find local professionals to fill those needs. BizziBid can help you tap into this pull marketing system.
BizziBid.com is an economical pull marketing system that can bring you new customers that are interested in your products and services without busting your marketing budget. There are other Internet options, but BizziBid's system is different:
- Small Company serving small to medium size Companies
- Contractor friendly site
- We strive to make your technology experience painless
- Support available to help you upload your information
- Our service doesn't come with a big price tag or costly leads that may or may not turn into jobs for you
- Consumer friendly site
- We maintain a priority focus on making BizziBid.com:
Simple to use - Responsive to Consumer needs - from researching local contractors to reading tips & articles on home improvement
- We do not require consumers to register or give any information other than zip and radius, which will help attract more homeowners
- They can get your information and call you direct without filling out referral form
*Some consumers prefer this due to the increased concern over identity theft and spam